Flower Shop
Flowers VS. Grocery Store Flowers
Welcome to
our blog, and our first blog posting! We are so excited to share a variety of
topics with you, about flowers, plants, and more! Our first topic is Flower
Shop flowers vs. Grocery Store flowers, what are the differences, and what are
the similarities?
To a flower
shop, the grocery store flowers can be a bit of frustration in regards to price
and accesibility. The ease of picking up an inexpensive bouquet of cut flowers
while shopping for groceries is undisputable. There really is no way a flower
shop can compete with corporations. Most shops are still easily accessible, not
too far from most commercial areas, but for some consumers, with their busy
lifestyle, it’s just another stop they’d have to make.
So what
advantages does our flower shop have? It starts with when the flowers are
ordered. Flower shops place their flower orders with the wholesalers, with whom
they’ve created a great work relationship with. In most cases flowers can be
ordered and received in the same week. So if a customer is looking for
something specific, like an exotic flower, we can order them in within a week,
if our wholesaler does not have it, they can order and we can have it in two
weeks. A convenient service that we
offer – customer service, freedom and flexibility.
Then the
flowers are delivered. Flowers are shipped by the wholesaler to the shops.
Wholesalers order their flowers from all over the world, such as Ecuador and
Peru. Once they arrive at the shop, they have been shipped dry, without a water
source for days. We need to breath life back into these flower, so we follow a
2 step process once the flowers arrive. First, we prepare clean buckets with
flower-food treated water. Only the best quality flowers are kept. If there are
any concerns with quality, the flowers are not kept as they could lead to the
demise of many other flowers due to their production of ethaline gas. The
bottom foliage is also removed before placing the buckets to help reduce the
production of botritus, which is created by the decay of leaves and petals in
the water. The stems are then properly cut and dipped in a solution that improves
the flow of liquids through the flower stems. The flowers are then placed in a
temperature controlled fridge. All these steps increase the quality of the
flowers and enhanced their longevity for our customers.
Quality
products are further used when the design process happens. Treated water and
quality floral foam is used for all arrangements that are created for longevity.
We then spray the flowers with another special solution that aids in holding in
moisture which keeps the flowers vibrant, longer.
All of this
so far comes down to quality, freedom to design and create, ability to order
new products and décor on the market, and no corporate holds. So what else are
you paying for when you order your special flowers from a flower shop? What
sets us apart from a supermarket is knowledge, creativity and passion for
flowers.
Designers
are very creative, and floral designers have a specific passion for the beauty
of flowers. Creativity, and inspiration are their driving force to create
something beautiful, while expanding their knowledge on industry trends and new
products. They have a keen eye for the
elements and principals of design such line, balance and colour, knowing and
utilizing the latest design techniques and staying on top of latest fashion and
design trends.
We hope this
was informative, and you enjoyed the read! So don’t feel guilty for buying the
grocery flowers in a pinch, and remember we are available for all our creative,
quality and designer needs.
Written by
Jennifer Merritt, Floral Designer and Manager and edited by Sandra Miller, owner
of Sandra Miller Floral Designs. Jen joined SMFD in 2012, with a passion to be
creative every day. Flowers have become a wonderful and beautiful passion in
her life. Come in a visit our wonderful, customer-focused team!
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